JACKSONVILLE, Fla. – Aug. 30, 2021 – Today, Black Knight, Inc. (NYSE:BKI) announced that Top of Mind, a provider of the Surefire customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized for outstanding video content at the 2021 Viddy Awards competition.
Top of Mind, acquired by Black Knight in July, was honored with three platinum awards and one gold for content that helps consumers better understand the homebuying process. The award-winning video content included:
- The Journey to Your New Home, an educational web animation that alleviates consumer trepidation around homebuying by explaining important milestones in the home financing process. Gold award.
- Tales of Great Interest, a humorous web animation that helps consumers better understand mortgage interest rates and make more informed homebuying decisions. Platinum award.
- Around the Neighborhood, a dynamic web animation that educates borrowers on factors that could impact the value of a home – from recent nearby home sales to school zones. Platinum award.
- The Trick or Treaters, an animated holiday eCard that uses humor and mystery to help keep lender outreach to prospects and customers fresh. Platinum award.
“With so much competing noise in the marketplace, we’re extremely proud to be recognized for creating educational, engaging content that provides real value to consumers about what is often the largest and most important purchase of their lives,” said Erik Enright, Managing Director, Black Knight Origination Technologies. “Surefire CRM is a powerful tool that provides lenders of all types and sizes access to personalized, scalable campaigns that help them earn clients for life.”
Administered by the Association of Marketing and Communication Professionals (AMCP), the Viddy Awards program is an international competition that honors exceptional video creation. Out of 2,500 nominations, roughly 16% of entries won platinum (scores of 90-100), approximately 17% of entries won gold (scores of 80-89) and 5% of entries earned honorable mentions (scores of 70-79).
The AMCP has judged over 200,000 entries for outstanding achievements in videography since its formation in 1994. Platinum and gold winners are listed on the Viddy Awards website at www.viddyawards.com.
About Black Knight
Black Knight, Inc. (NYSE: BKI) is an award-winning software, data and analytics company that drives innovation in the mortgage lending and servicing and real estate industries, as well as the capital and secondary markets. Businesses leverage our robust, integrated solutions across the entire homeownership life cycle to help retain existing customers, gain new customers, mitigate risk, and operate more effectively.
Our clients rely on our proven, comprehensive, scalable products and our unwavering commitment to delivering superior client support to achieve their strategic goals and better serve their customers. For more information on Black Knight, please visit www.blackknightinc.com.