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Rethinking lead generation for a post-pandemic world

Rethinking lead generation for a post-pandemic world

As margins tighten, text messaging has taken on new importance in mortgage customer prospecting, with some lenders even using it as a method for distributing videos that aim to educate and entice consumers.

But whether more traditional contact methods, such as direct mail, are effective in the post-pandemic environment remains a question heavily debated among lenders as they face the prospect of having to put more effort and dollars into lead generation in 2022.

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Michelle Kersch 904.854.5043