Competitive Analytics
Compete more effectively by knowing exactly where you stand in comparison to peers in every market.
Remain at the forefront of the competition with sophisticated industry benchmarking tools that illustrate mortgage market performance, enable you to compare margins and profitability, and assess the effectiveness of organizational strategies.
BENCHMARK BY VOLUME
View Loan Production Trends
Advanced volume benchmarking allows you to compare loan production to the overall market and chart trends across specific time periods like week, month, or year.
Users also benefit from the ability to compare the percentage of locks that observed change requests or lock extensions to the overall market, as well as historically tracking market share by production percentile market rank comparisons. Filtering parameters include:
- Business channel
- Institution type
- State or MSA
- Loan type
- …and many more!
BENCHMARK BY PROFILE
Compare and Chart at the Loan Level
Lending profile benchmarking allows you to easily compare characteristics of your loan production by charting loan-level parameters such as FICO, LTV, loan amount, property type, occupancy, loan type, and loan purpose against the overall market.
BENCHMARK BY STRATEGY
Better Position Your Company for Success
We provide a market comparison for a variety of secondary marketing metrics that impact profitability. View margins and concessions side by side for any region, and compare your organization to the average margin and issued concessions of your competitors.
Filter by business channel, institution type, state, MSA, product, and much more.
“Optimal Blue has supported the daily activity of mortgage buyers and sellers for close to two decades, generating an incredible amount of transactional data and uniquely positioning them to achieve an entirely new scope of market transparency and competitive insight.“
Discover the Many Benefits of Competitive Analytics
I’m Erin Wester, Vice President, Product Management, Optimal Blue. Competitive Analytics is a game changer! Updated with new transactional data daily, it is a sharp contrast to historical HMDA or survey data that lenders have relied upon in the past. We find that clients are ecstatic with their sudden ability to have full transparency and visibility into what exactly is happening elsewhere in the market and with their peers. They crave this type of granular data because it puts the power in their hands. Are you ready to discover what all of the buzz is about?
USE CASES
How Clients Use Our Competitive Mortgage Market Data
Profitability Benchmarking
Gain confidence in geographical pricing strategies by analyzing rate and price comparisons with the market, while simultaneously drilling deep into margin and concession benchmark capabilities.
Portfolio Monitoring
Manage lock portfolios to ensure loan characteristics match targeted quality, while being able to compare market breakdowns in side-by-side comparisons.
Volume Benchmarking
Answer questions around lock volume volatility with competitive data at your fingertips. Not only will you understand your lock volume changes over time, but you will have the ability to evaluate those trends with your competitors.
INSIGHTS
Be More Competitive with Actionable Data and Analytics
Lenders are experiencing a surge in production, requiring access to real-time business intelligence to understand how well they perform. Discover innovative tools to gauge performance through dynamic visualizations that illustrate market position, compare margins and profitability, and assess the effectiveness of operational strategies.
RELATED SOLUTIONS
Enable Better Decisions
Leverage the full suite of actionable data and analytics to visualize and track performance, compare profit margins, and assess the effectiveness of secondary marketing strategies.
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